Do you own a business? Do you provide service to others? Do you wish your business to grow by leaps and bounds? Do you wish to stay connected with this world? If yes, if you wish to stay updated with the world, then this blog is for you. Read it till the end. For more such blogs visit my website rameshlearn.com (RK Academy) and also subscribe to my you tube channel:
Marketing is all about connecting with the audience at the right place and right time. Any form of marketing that is online is digital marketing. Today more and more people spend time on social media and the internet. With changing times, marketing practices have also changed. “Marketing” i.e., offline marketing is not very effective nowadays. Reason: a lot of customers are not there in the market. They are there on the net. How do you find people where they are present, where they spend time? They are there on the internet, social media. And here comes digital marketing.
Digital marketing is also called online marketing. Efforts to reach out to new as well as existing customers through social media, email, Facebook, Instagram, websites, WhatsApp, you tube etc. is called Digital marketing or online marketing.
Benefits of digital marketing
Digital marketing is essential for your business and brand. Today every brand has a website or other social media presence. Digital content and marketing have become a way of life today. Digital marketing has so many ways, strategies and options available, therefore it has become very popular.
Digital marketing helps you to reach more customers with less efforts, effectively and economically than traditional marketing. Some major benefits of digital marketing:
- To increase your sales.
- You can define your desired customers.
- You can tweak the quality of your leads.
- You can change your strategy and style of marketing.
- It is comparatively more cost effective.
- It helps you to reach anywhere. You can compete even with bigger brands.
- It works 24×7, even when you are sleeping.
- With automation in digital marketing, you can save your efforts as well as reach more customers and generate their database.
- Through digital marketing you can find out what customers want, their liking and disliking.
- It is increasing day by day.
- You can reach globally, No geographical boundary.
- You can sell your products where demand is more.
- You can create your database and re-reach your customers.
- You can get high ROI.
- You can change your creativity whenever you wish.
- The life span of your business increases.
- You can reach the customers in their native language.
- Your production information reaches customers easily to customers in his laptop, mobile.
- You buy the right product as reviews are available.
- Comparison is easy. You can compare various products and suppliers.
- You can easily ask for quotations when your requirements are defined.
- It minimizes traveling time.
- D2C i.e. direct to the customer reduces cost.
- It can generate reselling income by becoming an affiliate.
Various ways of digital marketing
Following are the way of digital marketing:
- Search Engine Marketing.
- Affiliate marketing.
- Marketing automation.
- Email marketing.
- Content writing / sponsored content.
- Instant Messaging Marketing.
- Social Media Through Facebook, Instagram, WhatsApp, website, telegram, you tube, LinkedIn.
- Blogs.
- Infographics.
- Reaching through videos.
- Search engine optimization.
- Content marketing.
- Search Engine Marketing.
- Social Media Marketing.
Four Types of important digital marketing for your business
To grow your business, you should consider these four types of digital marketing for your business
Search engine optimization
It is the organic process of ranking high on the search engines and directing the customers to your website, your products and services. Not only directing them to you but also converting them into leads, customers.
SEO is further grouped as under:
- On-Page SEO: This process of optimizing a page to rank high on search engines.
- Off-Page SEO: It is through back linking. This is a process of linking your website with other reputed websites. This increases trustworthiness and reputation of your website.
- Technical SEO: It is the process of providing great user experience through focusing on technical aspects like site speed, site structure, crawlability, mobile friendliness, indexation etc.
Content marketing
This is the process of using a storyline to spread valuable information about your product. It is to provide valuable information to your customer so that he buys the product and it is a win-win situation for both of you.
Search Engine Marketing
Search Engine Marketing, SEM, is a paid tactic of attracting the attention of search engines by doing payment. This involves setting up ad, optimizing ad, setting budget and placement of ad.
Social Media Marketing
It is the process of gaining attention to your product by writing quality products on social media like Facebook, WhatsApp, Twitter, You tube, LinkedIn, Instagram etc.
Digital marketing courses available in Hindi
Digital Azadi (An excellent platform to learn digital marketing in Hindi. I am also enrolled in it).
Sandeep Bhansali’s, Digital Azadi, Digital Marketing course in Hindi
Sandeep Bhansali has been a TV artist and has acted in several TV serials. He is now running his family business of sarees very successfully. During lockdown he went through a difficult time when his sarees shops were almost closed. There were no customers. He had hundreds of employees depend on him. He had a tough time. Therefore, his hands to learn digital marketing. THe technology of staying connected with your customers online. He learned digital marketing from very prominent persons from India and abroad and spent quite a good money also. This lockdown period has transformed him from being an actor cum businessman to an educator. Now besides looking after his family business, he devotes quite a lot of time in teaching digital marketing in Hindi. His mission is to reach and help 10 lac people learn digital marketing. His charges are nominal and he teaches excellently. Besides teaching Digital Azadi, he also couples it with life lessons. He transforms you to be a better, efficient and focused person. His courses kindle a passion for life, passion to learn, earn and grow further. If you wish to learn and earn in digital marketing, do join his courses.
He offers the following online courses. His website address digitalazadi.com
- LokaNeeti
- DhanNeeti
- RaajNeeti
Udemy
Great Learning (mygreatlearning.com)
Ventureheap Academy (ventureheapacademy.com)
News Meto (newsmeto.com)
Fundamentals of Marketing: Journey from Traditional Marketing to Digital Marketing
- Designing a Web Presence
- Social Media Marketing
- Search Engine Optimisation (SEO)
- Blog Creation (WordPress)
- Social Media Marketing (Facebook Ads Manager)
- Search Engine Marketing (SEM)
- Content Marketing
- Google Ads Search Campaign (Google Ads Manager)
- Email Marketing
- Web Analytics (Google Analytics)
- Content Marketing
- Paid Advertising and social media
- You tube channel
- Video editing and making
- Logo / poster design
How to Do Digital Marketing
Define your goals
When you are starting your digital marketing journey, it’s very very important that you define your goals. The strategy adoption will depend upon the goal. If your goal is to enhance brand image, then you would like to reach a new audience via social media. If your aim is to increase sales then maybe you need to strengthen your SEO to bring potential buyers on your website. Or pay like to go for PPC paid campaigns.
Identify your target audience
One of the most important advantages of digital marketing is that you can target the desired audience you want. For this very reason, to take full advantage of it, you need to identify your target audience. Your target audience shall depend on your goal. For example, at Instagram the audience is mostly youth who prefer funny memes and short videos. But the LinkedIn audience consists of professionals seeking advice. Therefore, you will need to adopt your strategy depending upon the target audience.
Establish budget for each campaign type
You need to judiciously fix your budget and the type of digital campaigns you wish to run to get your audience. For an existing website SEO, social media and content creation does not need a big budget. With outbound techniques like online advertising, you need a budget to buy an email list etc. To implement PPC using google Ad word you will have to compete with other industry members to appear on the top in google search results and will have to pay for it. Depending upon the competitiveness of the keyword, it may be affordable or expensive. So, your type of campaign and your budget are interrelated.
Strike a balance between paid and free marketing
A successful digital marketing campaign is a combination of both paid and fee campaigns. For example, if you start spending identifying the needs of your audience and analyse it and create quality content to attract them, then with a small budget you can achieve it. However, if you wish to get the desired result by paid marketing, then it shall be quicker but expensive.
Create attractive content
Once you know your target audience, you need to create quality content for the strategies you adopt. The content could be social media posts, blog posts, PPC ads, sponsored content, email marketing, you tube channel much more. You need to have quality content to enhance your brand image and lead generation.
Optimize your digital assets for mobile phone
In digital marketing also, mobile phone marketing tops the list. More and more people spend more time on smartphones than desktop. Therefore, it is of utmost importance that you optimize your assets like web pages, social media images, and digital ads for smart / mobile phones. If your company has a mobile app for selling your product or services, it further increases your audience.
Conduct keyword research
Digital marketing is all about reaching your target audience through personalized content. This cannot happen without key words. Therefore, conducting keyword research is very important for optimizing your website through SEO.
Analyse and improve upon
Digital marketing is an ongoing journey. You need to continuously analyze, learn and adopt changes accordingly. Google analytics will be very useful for this. After a few months, when there is traffic on your website, it will let you know what sort of people are visiting your site and what they like and what they don’t like. So, change your content and strategy accordingly.
Careers in Digital Marketing
Digital marketing is an emerging field with a lot of potential. Have you thought of making a career in digital marketing? We will discuss the skills required for a career in digital marketing.
There are great opportunities available in digital marketing. Businesses are going to spend huge money on digital marketing in the coming years. Figures are mind boggling. Do you wish to be part of this race and phase? Digital marketing is the future of business and you cannot turn your head away. Today around 40% of India’s total population is online. It’s a huge figure. Moreover, it is increasing day by day. Therefore, you can never neglect this platform. Today there is a racial shift in how people consume information. Today more and more people are on smartphones and laptops. Today the saying is: Be there where the customers are. They are online.
At present in digital marketing demand is more and supply is less. Digital marketing is not yet part of India’s formal education. It is at present offered by business schools in the form of crash courses or by informal groups. Following are the digital marketing careers available in India:
- Digital Marketing Manager.
- Social Media Marketing Manager
- SEO Manager
- SEO Specialist
- Web Designer and Developer
- Content writer
- Social Media Specialist
- Pay Per Click Analyst
- Email Marketing Specialist
- Copyright specialist
WordPress Website Builder
WordPress is a content management system. It is the easiest and robust system for showcasing your business on the web. There are other platforms also available, but they are difficult to handle for beginners. WordPress is the world’s most popular website builder. 43% of the websites today are built in WordPress. Bloggers, businessmen and fortune five hundred companies all are opting WordPress for website building.
- WordPress is free.
- Wide variety of web designs are available.
- Adding website content is easy.
- Help is all round available.
- Easy updates.
- Hosting is not a hassle.
- It’s easy to create a new page.
- It’s easy to create new posts.
- Plugins to help you out to make your website.
Some of the more popular plugins types include:
- eCommerce (WooCommerce is the most popular)
- Security (Jetpack or Sucuri to name a few)
- SEO (Yoast or All-In-One SEO; I prefer Yoast)
- Contact forms (Ninja Forms or Contact Form by WP-Forms)
- Page builders (Page Builder by Site Origins)
Top Hosting providers
- Bluehost
- Hostinger
- Hostgator
- GoDaddy
- GreenGeeks
- SiteGround
- Dreamhost
- A2 Hosting
- In Motion Hosting
- WP Engine
- Nexcess Engine
- iPage
- Whogohost
- Name Cheap
Stay connected with the world. Do learn Digital Marketing.
Do visit my website rameshlearn.com (RK Academy) and also subscribe to my you tube channel:
https://www.youtube.com/channel/UCanYlmXvNXlAyWPclPIjDWA
Thanking you.
