Artwork consists of Illustrations, photographs, or other non-textual material prepared for inclusion in a publication. It is a Paintings, drawings, or other artistic works like, sculpture, photograph, etc., that is created to be beautiful or to express an important idea or feeling. Sculpture, such as carvings, ceramics, figurines, maquettes, molds, relief sculptures. Stained glass designs. Stencils, cut-outs all these are artworks.
2. Art work for social media-what is it?
Social media artwork or artwork for social media or digital art refers to art made using software, computers, or other electronic devices. Anything produced or made on digital media, such as animations, photographs, illustrations, videos, digital paintings, and such can be classified as digital art or social media art.
Social media artwork or digital art can be purely computer-generated or taken from other sources, such as a scanned photograph or an image drawn using vector graphics software using a mouse or graphics tablet.
Social Media artwork or digital art can either be understood as any artistic work or practice that uses digital technology as part of the creative or presentation process, or more specifically as artwork that uses and engages with digital media
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3. Social media and artwork
In social media artwork, you create visual representations that communicate, challenge and express ideas. People develop their perceptual and conceptual understandings, critical reasoning and practical skills through exploring the world through the media arts.
Today, artists and businesses use social media and social media artwork to get closer to their audiences and meet customers where they are—regardless of geographic location. Being present on social media allows creatives to express themselves with more liberty, frequency, and intimacy, and eventually promote their work and generate sales. Social media artwork and social media have become interdependent.
Thanks to the use of hashtags, they give an artist a very broad outreach. Artworks and artists can be looked up by whoever is interested in – through just a few simple clicks. This makes it easy for social media artwork and artists to get noticed, viewed by their peers, collectors or other members of the public.
Among other platforms, Instagram, Facebook and Twitter have become central marketing tools and highly use social media artwork. Nowadays, the majority of entrepreneurs, businesses and institutions reach out to their audiences via Social Media channels using social media artwork.
Likewise, artists are increasingly using these platforms to reach out to collectors, show their social media artwork, portfolio, and to reveal the creative process behind their works. Indeed, these tools can be considered essential for creatives today.
Instagram is a fantastic tool for displaying one’s artwork. Thanks to its simple format it is easy for people to look at an artwork’s style, focus, progress and background. Facebook can help promote shows and Twitter can create an engaging space for dialogue among online communities of viewers made up of artists, curators, critics – experts or not – all over the world.
This is probably the best thing an artist can do with these platforms. Indeed, Social Media channels can give artists a chance to showcase the amount of work which happens behind the scenes: the trials, the attempts and the dialogue necessary to create Art.
The potential benefits for Artists using social media to promote and display their Art are enormous – by far surpassing the negative aspects. Whatever an artist’s work consists of and whatever one’s way of balancing work with the use of these tools, the possibilities which come with communicating through these platforms are incredibly empowering.
If you are an artist, find the way of showing your own voice with your own balance – between art and connections, promotion and creation.
Why are beautiful social media artwork must?
- They make your profile stand out.
- Graphics make announcements – like new product drops and studio updates – pop!
- Beautiful graphics make you look like a true professional.
- Graphics help you communicate your personality.
- Inspirational text and quote graphics are highly shareable, meaning your profile will reach more accounts!
4. Social Media Platforms and Tools for promoting emerging social media artwork
Following are the most popular social media platforms to post and promote your emerging artwork.
Unsplash
This community-driven free photo sharing app is a great platform among industry professionals when it comes to finding amazing images for brands, businesses, and even computer desktop backgrounds.
As a contributing artist, you’ll upload a portfolio of photographs to Unsplash which users can then download and use for free. You’re able to mark on your profile if you are available for hire, so anyone who likes your style can contact you.
For years and years, Instagram has been ranked as the best social media for artist and artworks out there and for good reason. Posting a photo as content on Instagram now and then is a great start in terms of getting images of your social media artwork out into the world.
Pinterest is a social network that allows users to visually share, and discover new interests by posting (known as ‘pinning’) social media artwork like images or videos to their own or others’ boards (i.e. a collection of ‘pins,’ usually with a common theme) and browsing what other users have pinned. It is great platform for both professionals, such as interior decorators and designers, and hobbyists like amateur art collectors and crafters.
Planoly
If you’re serious about your Instagram and Pinterest platforms, you’re going to want to invest in Planoly.
This Instagram planning app allows you to plan your posting ahead by uploading images and text. Paid versions of the app even have a feature for auto-posting, so you can create your content in advance and let Planoly do the posting for you. As entrepreneurs ourselves, we love any tool that makes life easier!
Planoly also has a feature for planning out Pinterest content, so you can tackle two social media platforms at once.
Set it, forget it, and get back to making art. This social media planning tool is worth the investment for artists!
Canva
Ever wonder how other artists and creatives manage to have super streamlined, professional looking graphics and announcements on their social media pages?
Designers, know it all. But for those not versed in the Adobe Suite or artist entrepreneurs and have limited budget, Canva is an easy-to-use design and publishing tool. Create graphics for social media, brochures for your artworks, even business.
Twitter is a microblogging and social networking service on which users post and interact with messages known as “tweets“. By now, most internet-users are familiar with this app’s signature blue bird icon. While Twitter has an interesting reputation for outspoken, it’s also an app that offers the best social media for artists to stay involved about their artwork. while interacting with peers, collectors, galleries, and more. Yes, that means networking!
Behance
Many artists and designers create presentations and digital mock-ups of their artwork for their portfolios and websites. Luckily, there’s an entire website dedicated to hosting those plans while allowing users to share them with other creators around the world. Behance offers social media for artists specifically geared towards creatives looking for inspiration, collaborators, and more, and is a perfect place to show off those presentations.
ELLO
This one is called “The Creator’s Network” for a good reason. Ello is one of the best social media platforms for artists out there. On this networking site, artists from across the globe can meet, connect, and collaborate. Built by artists for artists, Ello re-imagines the future of creative art work by providing a contemporary forum and virtual workplace for artists, brands, agencies, publishers, and their fans.
5. How artwork for social media is taking precedence over traditional artwork
We live in a digital world. The rise of technology has completely transformed the way, we think, create and consume. The art world – far from being sheltered inside the walls of galleries and institutions – has been undergoing a great change.
Digital technology has not only expanded the potential for creating new forms of art – it has changed how the industry operates. From CGI (computer Generated Image) software, to Instagram and virtual auctions, it has affected how art is created, promoted, bought and sold. The new art-artwork for social media has developed.
The practice of digital art or artwork for social media is the creation of pieces which are computer generated, scanned, or drawn using a tablet or mouse. This includes digitally manipulated videos, photographs, and in recent years, it has often been interactive – allowing the audience to influence the images which are made. This increasing proximity between the art and the audience is an important part of what makes artwork work for social media stand out.
In artwork for social media or digital art you don’t have to rely on anyone to get stuff done which can get tiresome when making physical things. With digital art you can explore and test more ideas without having to worry about budgets, prototypes, storage of prototypes etc.
And while traditional artists face the high cost of materials – such as paint, canvas, clay or film – digital artists have different expenses.
One key challenge is the learning curve with all the different tools available today – and main outlays are for annual software subscriptions and new computer purchases every couple of years.
But the biggest cost is one’s own time – in that respect there is no difference between physical vs digital. Advances in software and computing power has meant that you can achieve far more with less money than you could 10 years ago, making it much easier for people to participate in the production of digital artwork, design and filmmaking.
In the same way that technological advances have opened-up the possibilities for people to create artwork or digital art – social media and other online platforms have made enjoying, sharing and buying artwork, more accessible. Artwork and social media, there words have become synonymous.
As per Hiscox Art Trade Report 91% of the galleries surveyed actively use artwork and social media as a promotional tool for their business. With Instagram considered by community as the most effective social media channel for raising awareness, it’s clear that the consumption of digital artwork is broadening outside of traditional mediums.
With brands contacting artists directly via social media, and online mediums like Instagram and Behance providing platforms for artists to share their work, it’s no surprise that increasing numbers of galleries and auction houses are moving more of their business online.
It is expected that there would be more live stream of artwork in the future through social media. The CGI technology people use on a daily basis is moving towards real-time simulation. At present, there can be a lot of waiting around as the computer processes and runs simulations, but that wait time will eventually erode as technology improves.
Whatever the future holds for digital art or simply artwork – whether that means visiting exhibitions in galleries or museums, or scrolling through Instagram – we’ll be watching how it develops with interest.
6. Conclusion
- Conclusion
From 3D print artwork to digital fine art, artists of the new age are expanding their horizons further than ever before. While traditional art forms such as paintings and prints will always hold their rightful place in the art world, artwork for social media or digital art is an exciting new phenomenon that is paving the way of the future.
Defining the purpose of art is impossible because art is many things to many people. Some say art’s purpose is to evoke feelings, while others say it’s to cause deep thinking. In both cases, getting artwork in front of as many people as possible is the objective. Technology plays an incredibly important role in spreading content to the masses. Not only is technology enabling artwork to reach millions through various channels, but it’s also providing a platform and mediums to create more immersive artistic experiences. New technology is allowing artists to create enhanced, more immersive artwork.
Most of the artwork people see today is digital. Artwork entering the virtual world through social media, like Facebook or Instagram, is an incredible leap. In times to come the artwork for social media will further grow and grow. There would be no looking back and artwork for social media is here to stay with much more intensity, with much more creativity.
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